Sales & Marketing
Senior Marketing Manager
“URGENT REQUIREMENT” Senior Marketing Manager For Pharmaceutical company in Kathmandu, Nepal
-Details:
Position: Senior Marketing Manager
Number: 1
Salary: Negotiable
Education: At least bachelor complete in any subject
Location: Kathmandu, Nepal
Experience: At least 5 years of experience as a Marketing Manager in pharmaceutical, biotechnology or healthcare industry
Job Description
. Strategic Marketing Planning
Market Research & Analysis: Conduct thorough market research to understand customer needs,
market trends, and competitive landscape. Utilize data to identify new opportunities and
potential threats.
Marketing Strategy Development: Develop short-term and long-term marketing strategies in
line with company objectives and overall business strategy, focusing on expanding market share
in the pharmaceutical industry.
Product Portfolio Management: Collaborate with product development teams to define the
product roadmap, determine product positioning, and ensure alignment with market needs.
Budget Management: Develop and manage the marketing budget, ensuring resources are
allocated effectively to maximize ROI on marketing initiatives.
KPI Monitoring: Set and monitor Key Performance Indicators (KPIs) such as sales growth, market
share, customer acquisition, and retention.
2. Brand Management
Brand Strategy: Define and implement the company’s brand strategy to ensure consistent
messaging and positioning across all channels. Maintain and grow brand equity in the
pharmaceutical sector.
Campaign Development: Lead the development of integrated marketing campaigns, including
digital marketing, print media, and promotional activities.
Product Launches: Plan and execute product launches, including go-to-market strategies,
communication plans, and sales enablement tools.
Market Segmentation: Define market segments, customer personas, and target groups to tailor
marketing messages and approaches for maximum impact.
3. Sales Support & Collaboration
Sales Enablement: Work closely with the sales team to provide marketing support, including the
creation of sales collateral, presentations, and promotional materials.
Lead Generation: Implement lead generation campaigns to support sales efforts. Ensure
alignment between marketing initiatives and sales goals to drive revenue growth.
Competitive Intelligence: Monitor competitor activities and adjust marketing strategies
accordingly to maintain a competitive advantage.
4. Customer Relationship Management
Key Account Management: Collaborate with the sales team to manage relationships with key
customers, distributors, and industry partners.
Customer Feedback: Gather and analyze customer feedback to continuously improve products,
services, and marketing initiatives.
Customer Education & Engagement: Develop and implement educational programs, workshops,
and content to keep customers informed about product benefits, industry trends, and
regulatory updates.
5. Digital Marketing & Online Presence
Digital Strategy: Lead the digital marketing efforts, including the company website, social media
channels, email marketing, and online advertising.
SEO/SEM: Develop and execute strategies to improve organic search engine rankings and paid
advertising results.
Analytics & Optimization: Track and analyze the performance of digital campaigns using
analytics tools (e.g., Google Analytics) and make data-driven adjustments to optimize
effectiveness.
Content Marketing: Develop engaging content strategies, including blogs, white papers, case
studies, and videos to build brand authority in the pharmaceutical sector.
6. Regulatory & Compliance
Compliance Management: Ensure all marketing activities comply with industry regulations,
including FDA (or relevant regulatory bodies), pharmaceutical advertising guidelines, and
internal company policies.
Risk Mitigation: Work closely with regulatory and legal teams to mitigate potential risks in
marketing communications and promotions.
7. Team Leadership & Development
Team Management: Lead, mentor, and develop the marketing team, ensuring they are
equipped to meet the department’s goals. Conduct performance reviews and provide ongoing
coaching.
Cross-functional Collaboration: Foster strong working relationships with departments such as
sales, product development, regulatory affairs, and operations to ensure alignment on company
objectives.
Training & Development: Identify and implement training programs to keep the marketing team
updated on the latest trends and innovations in pharmaceutical marketing.
8. Market Expansion
New Market Entry: Identify new geographic and market opportunities for the company’s
pharmaceutical products and develop entry strategies.
Partnerships & Alliances: Establish strategic partnerships with key players in the healthcare and
pharmaceutical industry to expand the company’s reach and influence.
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